Guide to Active Ingredients
Skincare should be more than guesswork.
Actives 101 is your science-backed guide to the ingredients that power your routine—
what they are, how they work, and how to use them for real, visible results.
Skincare should be more than guesswork.
Actives 101 is your science-backed guide to the ingredients that power your routine—
what they are, how they work, and how to use them for real, visible results.
Hyaluronic Acid is a moisture-binding ingredient that helps your skin hold onto water. It’s found naturally in your skin, but your levels drop as you age—leading to dryness, dullness, and fine lines.
Think of Hyaluronic Acid like a sponge— it pulls water into your skin and holds it there. This plumps up the surface, smooths texture, and keeps your barrier strong.
But not all Hyaluronic Acid reaches the same layers. That’s why the type used matters more than the percentage.
Hyaluronic Acid comes in different molecular sizes—and each behaves differently:
Some brands use just one form—but using a combination creates better, longer-lasting results.
We use a multi-molecular Hyaluronic Acid complex to hydrate multiple layers of your skin—not just the surface.
Our formulas include:
We also support this with:
This combination keeps your skin hydrated, bouncy, and protected—instantly and over time.
Tips: If your skin feels tight after applying, you're missing the second step—seal it in with a moisturiser or face oil
for deep hydration and skin recovery
to support glow and moisture retention
hydrates while smoothing and firming
Retinol is a form of Vitamin A that helps your skin renew itself faster. It’s one of the most effective ingredients for smoothing fine lines, fading dark spots, treating acne, and improving skin texture over time.
Your skin naturally sheds and replaces its cells every 28–40 days. Retinol speeds up that process—stimulating collagen, fading pigmentation, unclogging pores, and revealing fresher, smoother skin beneath the surface.
With long-term use, it helps rebuild your skin’s structure and resilience.
Retinoids vary in strength, irritation risk, and how many steps your skin needs to convert them into their active form (Retinoic Acid):
Type | Conversion Needed | Irritation Risk | Available OTC? | Notes |
---|---|---|---|---|
Retinyl Palmitate | 3 steps | Low | Yes | Weakest form |
Retinol | 2 steps | Moderate | Yes | Most common OTC retinoid |
Encapsulated Retinol | 2 steps (slow release) | Low–Moderate | Yes | Gentler, more stable |
Retinaldehyde | 1 step | High | Yes | Strong, less stable |
Granactive Retinoid | No conversion needed | Very Low | Yes | Highly stable + effective |
Tretinoin (Retinoic Acid) | None | High | No (prescription) | Prescription only |
We use Encapsulated Retinol, a form that’s:
Each bottle of our Retinol Serum contains 0.15% true Retinol—not a blend, not inflated. Just real, bioavailable retinol in the right amount.
It’s supported by:
This is your ideal starting point—effective enough to see real changes, gentle enough to stick with.
Dermatologists rarely prescribe more than 0.05%–0.1% Tretinoin (the prescription-strength form of retinoic acid).
That’s already 10x stronger than standard retinol—and even then, it's introduced slowly.
So if you see a product claiming 2–5% retinol, it’s either:
💡 Our philosophy:
Potency without purpose is pointless. What matters is form, delivery system, and your skin’s tolerance over time—not a flashy % on the front of a label.
💡 Tip: Slight dryness or purging is normal in the first few weeks. That’s your skin adjusting. Slow down if needed, but don’t give up—retinol is a long game.
to refine texture, reduce fine lines, and support overnight renewal
Vitamin C is a powerful antioxidant that helps protect your skin from damage, boosts collagen production, and brightens dull, uneven skin tone.
It’s one of the most researched ingredients in skincare—and one of the most misunderstood.
Vitamin C protects your skin from free radicals. Free radicals are unstable molecules caused by things like UV rays, pollution, and stress. Left unchecked, these can break down collagen and speed up ageing.
Vitamin C also slows melanin production, helping fade dark spots and even out skin tone, while stimulating collagen to reduce fine lines and firm the skin.
There’s no one-size-fits-all Vitamin C. Different forms vary in strength, stability, and how deeply they penetrate the skin:
💡 The key takeaway? It’s not just about % strength—it’s about stability, penetration, and how it’s formulated.
We created our Triple Vitamin C Serum using a blend of three complementary forms for visible results, without irritation:
We also include:
This trio is designed to brighten, protect, and renew—without the burning, stinging, or quick oxidation that many “pure” Vitamin C products cause.
Our formula prioritises results over raw %s. A high number on the label doesn’t always mean better outcomes for your skin.
Tips: Store in a cool, dark place to maximise freshness. Avoid layering with exfoliants or Retinol until your skin is used to actives.
our powerhouse antioxidant blend designed to brighten, protect, and renew
Peptides are short chains of amino acids—the building blocks of protein in your skin. They act as messengers, telling your skin to produce more collagen, elastin, and other essential components for firmness and repair.
Think of them as your skin’s gentle push to rebuild what time (or stress) has worn down.
As we age, our collagen production slows and our skin becomes thinner, drier, and less elastic. Peptides help signal the skin to:
They’re especially helpful as a non-irritating alternative or complement to retinol.
There are many types of peptides in skincare. Each one sends a slightly different message:
Many brands throw “peptides” on the label without explaining which ones are used—or if they’re even present in meaningful amounts.
We use clinically studied peptides chosen for results—not marketing buzz.
✅ Matrixyl® 3000 Complex
✅ Hexapeptide-10
These peptides are supported by:
No fragrance or filler ingredients—just what your skin needs
MYTH: “Peptides don’t really do anything.”
TRUTH: Not all peptides are created equal—but clinical blends like Matrixyl® 3000 are backed by research and results. Like retinol, peptides take time—but they’re ideal for sensitive skin or anyone looking to improve firmness without irritation.
Tip: Great for sensitive skin and safe to start at any age
to hydrate, smooth, and target fine lines
rich but non-greasy; supports firmness + barrier repair overnight
Niacinamide is a form of Vitamin B3 that strengthens your skin barrier, calms inflammation, balances oil production, and brightens uneven tone.
It’s one of the most versatile ingredients in skincare—suitable for almost every skin type and concern.
Niacinamide helps rebuild your skin’s natural barrier by boosting ceramide production. This improves moisture retention, reduces redness, and protects your skin from irritation.
It also slows down melanin transfer, which helps fade pigmentation and post-breakout marks. And it helps regulate sebum, making it great for oily or acne-prone skin.
Niacinamide works on a dose-dependent curve—up to a point.
More isn’t always better. In fact, too much can cause the very problems you’re trying to fix—like redness, stinging, or barrier damage.
We use 5% pure Niacinamide—the optimal level backed by clinical studies to improve tone, texture, and barrier strength without overloading the skin.
It’s included in:
Our Daily Niacinamide Moisturiser, where it’s supported by:
You’ll also find it at a lower % in:
MYTH: “I need 10%+ niacinamide for it to work.”
TRUTH: Studies show 5% performs just as well—with less irritation. Higher %s aren’t stronger, they’re just riskier. What your skin needs is balance, not overload.
Tips: It’s one of the easiest actives to introduce. Ideal for sensitive skin and safe to use daily
lightweight, barrier-repairing hydration
gently exfoliates and clears with AHA/BHA + Niacinamide